4 Part Social Marketing Series.

Listeners of the World,

Last week we talked about two of the social media giants (Facebook and Twitter) that could help you spread your brand and help create a following. This week I wanted to talk about a site that can not only help in spreading your brand, but also with networking, leads, and much needed tips and advice! A site filled with professionals just like you...........Linkedin.com!

Linkedin.com - Is a great social media site that helps with all aspects of your business. It helps you connect with future customers, competitors, and even maybe future business partners! It is a well build site that helps many marketing professionals stay up with current and new technologies and ideas. The site in short is the real deal!

Tips on how to create and maintain a Linkedin account:

- When you are first starting your account make sure to fill it out as detailed and complete as possible. You want to highlight all of your skills and try to obtain recommendations from friends, employers, and co-workers. The more detailed and complete profile; the more likely you will be to connect with the right people!

- Try and join all the groups that pertain to you and your field of expertise. Once you have joined make sure to participate in the group; not only to just make new connections, but to also learn new tips! Finally try and create a group or your own either for your company or field. This will help with spreading your brand, getting fresh ideas, and helping to find the right people to help your company.

- Connect with as many people as possible! The more people you are connected to the better chance you have of getting introductions to important people in your field. These can help you to reach a deal or partnership that had no way of happening before!

-Take advantage of entering in your business to their business listings, while also posting any job openings on the site. This is a great way to obtain top level employees while letting everyone know the details of your business.

- Lastly we come to their "direct ads" which is advertising directed to the users of your choice on the site. This is a great way to reach business owners, top manage, and even CEO's! It's easy and you can choose your budget!

I hope that you are enjoying this mini-series of marketing so far! I have one last post that will be coming later this week to finish up the series. Please let me know what you think of it so far!

Your OurTown Superhero,

Chris