4 Part Social Marketing Series.

Listeners of the World,

Earlier this week I enlighten everyone with the first part of my Social Marketing Series on how to incorporate Facebook into your business. Today I am going to focus on another social media giant that is Twitter.com!

Twitter - Twitter has become a huge sensation over a very small amount of time compared to Facebook. Many businesses are utilizing this tool to reach all of their customers with a simple tweet instead of mass email, or letter. Others are using it to run different contests and even to answer customer service questions and problems. It has become a necessary tool for many small businesses out there with little to no marketing budgets.

Tips on how to build and maintain a twitter account:

- Make sure to reach out to people who are either interested in your field or business. A lot of people will try to just reach out to everyone, but you want to avoid looking like a spammer or amassing a twitter list of people who don't care about your product.

- Make sure to personalize the tweets and to mix it up! This way you don't sound like a marketing machine instead of an interesting person with a product that might peak their interest. Many mix in "quotes of the day" and trivia to keep a fun balance.

- Always answer direct tweets. You will always want to engage your followers so that they feel if they interact someone will care and answer them. Most businesses will also tweet "thank yous" to loyal customers to make them feel appreciated.

- Tweet just the right amount. You don't want to put out too many tweets about your product or people will become annoyed or put off by it. Also you don't want to tweet to little about your product or they will forget what it even is! I would recommend you tweeting about 5-10 times a day and to only make a few about new products and product updates.

- Take advantage of all the extras! Make sure to give yourself a personal background, etc - use all the options given to you to maximize your customers experience!

- Lastly make sure to tie in all other social accounts together once again. Make sure to have a link to your blog, facebook page, fan page, etc to help expand your brand.

Please make sure to tune in next week when I post the final two parts of this series and also let me know if you have any questions, or comments!

Your OurTown Superhero,

Chris