Listeners of the World,
Today I start a 4 part series on how I have used social media marketing to my advantage. I have operated on what is considered a low marketing budget and I have found different ways to help get your name/brand to the masses. Below I will list the different sites and how I've used them to try and spark greatness!
Facebook - Every business small or large should have some type of presence on facebook. It is now the number one visited site and is closing in on about 500 million users. Now there are many different ways you can use facebook. You can create a user account, fan page, group page, or use the API and create different games and applications to be used by facebook users.
For those who want to take the route of creating a user account I would suggest the following:
- Update and comment daily on your status and those of your friends. This keeps your brand in their news thread and on their minds.
- Post interesting and meaningful links, events, and pictures that relate to your business or brand. For example I post multiple story links a day that will link my friends to OurTown.com.
- Make a lot of friends, but be choosy! Facebook only allows each user account to have 5,000 friends, so you will want your friend people interested in your field of work/brand.
- Link, link, link! Make sure that you have everything linked to your facebook page: your site, blog, twitter, digg, etc. The more options you give the users, the better of you are!
For those who want to take the route of creating a Fan Page I would suggest the following:
- Get someone tech savvy involved to enhance and spice up the page with some HTML coding. This will help make your page stand out from your competitors.
- Make sure not to update too little or too much. Updating too much will annoy your fans and drive them away, while updating too little will make them forget you even exist. I would recommend about once or twice a week.
- Have friends help you! This is a great time to take in your own friends list and send out your page to your friends. Then ask them to forward it on to their friends and so on. This is a quick and easy way to gather fans in the beginning
For those who want to take the route of using the API for games and apps I would suggest the following:
- Make sure it's fun, easy, and working! Now this kinda hits all types of games and apps you can put on facebook.
- Make sure to update these games and apps on a regular basis to keep the users interested and on their heels.
- Make sure to tie in these apps or games to any user account, fan page, or group page you may have.
Now remember the more you have on facebook the better! I would recommend combining a user account with a group page and applications, while also combining a fan page with a group page and applications. Either of these combination's would help out any business with expanding their client base and brand. Make sure to check back later in the week for my next installment!!
Your OurTown Superhero,
Chris
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