4 Part Social Marketing Series.

Listeners of the World,

About 2 weeks ago I started a 4 part series on how I have used social media marketing to my advantage. Today I am going to finish up with the last installment of the series with my focus on foursquare. Most people have heard of foursquare, but do people really know how to use foursquare!

foursquare - With today's "on the go" society many people have relied strictly on their phones for social media communication thus bringing up the idea for foursquare. This application lets you check in to different places and awards you different badges based on how many times you have checked in. You can even become the major of certain establishments to receive discounts!

Tips on how to maintain a foursquare account:

- To maintain an account is very simple in the world of foursquare! You just need to check in to any important places you go and have it post to your twitter or facebook accounts. Then connect your account with all of your friends to be able to share the information.

- Now make sure that you are not just checking in to everyplace you go or it will become tired-some and time consuming. I like to check in at work, home, and if I am out at a nice restaurant or a sporting event.

- Now many businesses have offered awards in the past for becoming the major, even if the businesses is a big business like Starbucks! Now for all the small businesses I would recommend you sign up and offer an award for becoming the major at your establishment. It doesn't have to be a big award, most places were just offering something small like a dollar off.

Overall foursquare is a rather simple application, so there is not really too much to go over with maintaining an account or trying to use it to attract customers. But, it is a much needed application that will help tie together your social media marketing.

Now that I have covered the basics on 4 of the most popular social applications I want you to step back and think about how to tie all of this together to help promote your brand. The first thing you should realize is that it will be time consuming and not to rewarding in the very beginning. But once you have worked at it for about a month and followed through on all the different sites, then you will see a huge reward!

Your OurTown Superhero,

Chris