Year End - OurTown.com

We only have a few more days until the new year and I wanted to wrap up this year with a look back at OurTown over the course of 2011 and our focus on the future!

This year was a rapid year of change for OurTown.com!  We have added many features, many local editors, expanded our reach (to the UK!), had many site changes and so on.  I just want to highlight the major changes, additions, and departures.

New Features:

Over the course of the year we added and changed many features to keep our local editors with the best possible features to help them produce great content.  Below is a short highlight list of some of these changes:

- New "upload" feature which allows our local editors to upload PDF's, PowerPoint's, and any other type of document that would not be considered a news article.

- New "Comment Counter" to help show our local editors and viewers which stories were popular and held a great conversation.

- New "Manage Islands" feature that allowed our local editors to curate their pages faster and easier.

- We changed our video feature from a "YouTube Insert" option to a "in-house" build full video feature that allows our local editors (and viewers who submit video) to upload many different types of video and to properly SEO tag every individual video.

- New "Social Media Bar" which allows our users and local editors to connect their stories and content to many different social media sites including - Facebook / Twitter / and Google+.

- Also, we added a new "Language Converter" which allowed our users to select from many different languages across the world to view our site with!

Site Changes:

Also, during the course of this year we made some major changes to the structure of OurTown and how it operated.  Below is a short highlight list of these changes:

- OurTown expanded its reach and area listings to the United Kingdom!  We have sites now in Seaford, Newhaven, Peacehaven, and Lewes within East Sussex. We plan on continuing to put our main focus on the expansion of sites within the United States, but will also concentrate on building our presence in the United Kingdom!

- OurTown also went back to its business plan of an 80/20 split of the local ads between the local editors and OurTown Media.  We had talked about many different plans that would help build a true revenue stream (to help sustain a hyper local network, unlike Patch.com), and we felt that this split would be the easiest and most fair to everyone involved.

- Also, at the end of 2010 we were building a completely new site for OurTown, which took a lot more time than expected and ran into a lot of "road blocks".  We still plan on putting out a new design in the new year and also to continuous work on feature and site changes that will benefit OurTown, the local editors, and the viewers!


People Changes:

I also just wanted to briefly touch on the fact that we have added many new local editors, but also had some departures do to many reasons.  Our goal during 2011 was to figure out the true definition of the person who can run their own OurTown site.  We focused on keeping our good local editors who built and maintained their sites within our guidelines and who also shared the same goals.  As for the rest we slowly deactivated their sites and returned to recruitment to add local editors who would help the site! 

The Future:

OurTown.com has come a long way since we put the site live at the end of 2007 and we have learned many things throughout our journey.  This coming year will be no different!  We have much to do and to learn and plan on introducing new changes to the site within the first couple of months in 2012.  Are only hope is that you join us through our adventure in 2012 and we believe that it is going to be a great year!

We hope everyone had a good Holiday and hope that everyone has a great New Year!

Thank you!


From Everyone at OurTown.com !

Some New Features !

Listeners of the World,

As you know here at OurTown Media we believe that the best sites are the forever evolving sites that keep up with new trends, technology, new widgets, and so much more. That is why we have developers working every day not only on fixes, but on new features that for the most part have been suggested from our Local Editors! Over the past month we have added some new very cool features (that I am sure some have seen around), and I wanted to go over each one.

New Color Schemes :

- As you have noticed OurTown's colors have changed and not all the sites have the same color anymore. Well that is because we have brought back the ability to change your color scheme. You are able to change this by going to "Home" within your admin and going to the "Color Scheme" section. We have several new schemes that you can preview right from that page, and if you don't find one that is perfect then let us know! We are able to add in different color schemes at will!

New Text Editor :

- We have also enhanced our local article section by upgrading to a brand new text editor complete with many new features. This editor is up-to-date with the latest features and functionality that every journalism, blogger, or OurTown Local Editor could want! You will now be able to do even more when writing a new article.



New Language Converter :

- OurTown.com can now be ready in any of the major languages from around the world! In the footer of each page is a new Google Translator that will allow you to pick a language and then instantly the entire site is translated to that specific language. This has been a great new feature for many local editors trying to reach everyone in their community. Not only does it help reach those who can not speak English, but also allows community members that may have English has their second language to read more comfortably in their native language.

New Comment Counter :

- We have many requests from local editors and viewers to have an easy way to see what stories were getting comments and where the main conversation is on the site. So we created the new comment counter which allows local editors and users to see which articles are being commented on right from the main pages of the site. We hope that this increases conversation and helps local editors see which of their stories are appealing more to their community!


Towns to Check Out :

- Now we know that this is not a new feature and you have been able to see this section on the OurTown Home Page for a while, but we have now upgraded the feature. The list has now been extended to 10 towns (instead of 5) and those towns are based off of site traffic. The site with the most traffic receives the number 1 spot and so on down the list. We believe this helps give local editors a new goal and some friendly competition!

That is it for now, but be sure that we are still currently working on new features that will be added to OurTown very shortly. Just as a teaser one of them will be a new Groupon feature for all those daily deal users out there!

Your OurTown Superhero,

Chris

New Features

Listeners of the World,

Technology is always evolving, and with this comes new ideas, features, tools, apps, and more that can be integrated into your favorite sites. Here at OurTown Media we believe that because of this evolution we must always be looking towards the future with constant updates, and adding new tools / features to our site. Today we are rolling out two brand new features:

OurTown Video - We have always had the capability to display YouTube videos on OurTown via our "YouTube" island, by coping a certain part of the video URL. Now we have enhance this feature to now being able to copy any video URL from any of the top online video sites (YouTube, Hulu, Dailymotion, etc.) and pasting it into our video section. We have also enhanced the section so that you are able to enter in a title, description, keywords, and have the ability to see a preview before you place it on the page. This allows our local editors to keep a library of videos on their sites, without worry of losing the videos once they delete the specific island (video widget).

As well as the addition of the new video section is the addition of Video Pages to each of the local OurTown sites. Each individual site will now have a main video page that users can access to browse through all the videos that are on that site! This will allow for a much better video experience on OurTown! We will also be rolling out a Main Video Page for the entire OurTown site which will be able to be access from our Homepage and show all the videos across the entire site!

New OurTown Page Layouts - We have also rolled out new layouts for our local editors to be able to explore different set ups and curating options. This will allow for more visual stimulating and pleasing layouts that will give a much better reading experience to our users. We previously had 9 layouts and have now added 5 more. We will continue to improve and enhance our layouts over time and will eventually get to the point where if you can think it up, you can lay your page out like it!

We are always updating and adding features to the site and still have many more features coming in the near future. If there is a feature that you would to see on the site, let us know by contacting our team at Support@OurTown.com.

Your OurTown Superhero,

Chris