Year End - OurTown.com

We only have a few more days until the new year and I wanted to wrap up this year with a look back at OurTown over the course of 2011 and our focus on the future!

This year was a rapid year of change for OurTown.com!  We have added many features, many local editors, expanded our reach (to the UK!), had many site changes and so on.  I just want to highlight the major changes, additions, and departures.

New Features:

Over the course of the year we added and changed many features to keep our local editors with the best possible features to help them produce great content.  Below is a short highlight list of some of these changes:

- New "upload" feature which allows our local editors to upload PDF's, PowerPoint's, and any other type of document that would not be considered a news article.

- New "Comment Counter" to help show our local editors and viewers which stories were popular and held a great conversation.

- New "Manage Islands" feature that allowed our local editors to curate their pages faster and easier.

- We changed our video feature from a "YouTube Insert" option to a "in-house" build full video feature that allows our local editors (and viewers who submit video) to upload many different types of video and to properly SEO tag every individual video.

- New "Social Media Bar" which allows our users and local editors to connect their stories and content to many different social media sites including - Facebook / Twitter / and Google+.

- Also, we added a new "Language Converter" which allowed our users to select from many different languages across the world to view our site with!

Site Changes:

Also, during the course of this year we made some major changes to the structure of OurTown and how it operated.  Below is a short highlight list of these changes:

- OurTown expanded its reach and area listings to the United Kingdom!  We have sites now in Seaford, Newhaven, Peacehaven, and Lewes within East Sussex. We plan on continuing to put our main focus on the expansion of sites within the United States, but will also concentrate on building our presence in the United Kingdom!

- OurTown also went back to its business plan of an 80/20 split of the local ads between the local editors and OurTown Media.  We had talked about many different plans that would help build a true revenue stream (to help sustain a hyper local network, unlike Patch.com), and we felt that this split would be the easiest and most fair to everyone involved.

- Also, at the end of 2010 we were building a completely new site for OurTown, which took a lot more time than expected and ran into a lot of "road blocks".  We still plan on putting out a new design in the new year and also to continuous work on feature and site changes that will benefit OurTown, the local editors, and the viewers!


People Changes:

I also just wanted to briefly touch on the fact that we have added many new local editors, but also had some departures do to many reasons.  Our goal during 2011 was to figure out the true definition of the person who can run their own OurTown site.  We focused on keeping our good local editors who built and maintained their sites within our guidelines and who also shared the same goals.  As for the rest we slowly deactivated their sites and returned to recruitment to add local editors who would help the site! 

The Future:

OurTown.com has come a long way since we put the site live at the end of 2007 and we have learned many things throughout our journey.  This coming year will be no different!  We have much to do and to learn and plan on introducing new changes to the site within the first couple of months in 2012.  Are only hope is that you join us through our adventure in 2012 and we believe that it is going to be a great year!

We hope everyone had a good Holiday and hope that everyone has a great New Year!

Thank you!


From Everyone at OurTown.com !

Future of News !

Listeners of the World,

Today I woke up and immediately opened up my laptop to find out our voting results on the many issues and candidates up for election in my state.  Then I proceeded to grab my iPad2 and BlackBerry to head into work.  On the way in I continued to check the morning news on my BlackBerry to find out the what was going on in my city besides the local elections.  Once at work I opened up my iPad2 to check out my daily alerts to see what was going on in the Tech community and to see if there was anything really neat happening.  Then I turned to my computer and sent a friend a link about the voting results.  To say the least things in the news and information industry have changes a whole lot over the past decade.  The real question now is how are they going to change over the next decade!

Many people have projected and predicted how the news industry will evolve - Newspapers will die out, news will go hyper-local, news will become more social, online video will rule the day.....but, what will come true, and what will just been seen as a fade when we look back.  I would like to think some of the predictions are not too hard to figure out if they will come true or not.  Newspapers have seen a steady decline over the past decade and have been scrambling for years to come up with new ways to compete, but I think everyone (even me) can see the end of Newspapers is near.  More and more people are preaching social this and social that and it seems like everyone belongs to a social network, so why not have news become more social?  Also, online video is huge and not to mention everywhere, so why wouldn't news become more online video centric?

All and all it seems the future of news is moving more online, social, and video centric everyday.  With more online news sites popping up, and with YouTube and Facebook being two of the biggest sites on the web, I think that we will soon see an online video social news movement!  Only time will tell if this is all true or if the these notions are just silly.  I for one believe that news will have to become more social and video centric and that is why at least with our online news site we are moving in this direction.  The fun part of actually seeing the next step with news is yet to come, and I for one cannot wait!

Your OurTown Hero,

Chris

Media in the New Year!

Listeners of the World,

It is now 2011 and I believe that media will be bigger than ever this year! With all the new advances in technology and in the way that the news is delivered....... more and more people are getting involved. Their is more online news sites, more people reporting and sharing the news, and more ways to receive the news. We are becoming more connected and aware as a nation!

Now there are many different sources of news out there (TV, newspapers, online, mobile, etc.), but I believe we will see a clear winner this year.........online/mobile news! Online has been building steam for many years now, and I think that this year it will completely take over in all facets. Even bigger Newspapers (WSJ, Post, Tribune) have been working on and providing online versions of their paper. And now with TV starting to fade from traditional viewing to online viewing, so will the local news. You will see more people accessing the local news site than watching it on TV!

By the end of 2011 you will see a majority of people using the internet for everything.....watching their favorite TV shows, shopping, socializing (Facebook, Twitter), and most importantly finding their news! One may wonder that by the time 2012 gets here if there will be the need for human interaction at all, or will it all be done electronically?

Your OurTown Superhero,

Chris